With minimal hype and a steady focus on good product and good value, peterwerth has established itself as one of the UK’s favourite menswear brands. Behind it is a firm believer in the maxim that slow and steady wins the race.

In 1975 Peter Werth used his wealth of experience and insight into the fashion industry to launch his own fashion label. He formed a company with David Summers (his present business partner) and David Fallman as financial director, and the peterwerth brand was born. After 26 years in business, peterwerth menswear is an established and extremely popular brand for young men who want maximum style without maximum spend.

Peter Werth’s interest in fashion started when he was working at the fashionable Astor Club in Berkeley Square, London, in the early 1960s. He spent three years working in the world of cabaret and acquired a deep love of music, which led him to take drum lessons. At The Astor Club Peter met many interesting characters; the Krays and their entourage were regulars alongside many other famous names. Working at the club gave Peter a chance to study what young people were wearing and how trends began and developed.

By 1965 Peter Werth had become a talented drummer and left the Astor Club to spend his evenings playing gigs in pubs and clubs across London.

His day job, and entry into the world of fashion, was as a packer in a womenswear wholesaler in Margaret Street. After another year dedicated to music (once even playing drums for Tom Jones) Peter Werth decided to follow his nose for fashion, and took a job in menswear sales in Smart and Weston’s store in Regents Street.

Peter continued to work in menswear through the early 1970s when he joined John Craig ladieswear to launch their first menswear collection, and was voted onto the board of directors. He left in 1975 to set up on his own. Peter Werth’s advertising slogan “Try half as hard, look twice as good” sums up the laid back philosophy of the brand, whilst the brand’s radical advertising campaigns have brought humour and interest to the men’s fashion market.

Peter Werth lives in North London with his family. He remains interested in music and continues to give his flair and personality to the clothing label that bears his name. Commented Peter on sponsoring the Young Drummer competition:

"Jazz drumming in particular has played an important role in my life since the age of 16. I hope to be playing for many more years and welcome this opportunity to associate myself with the new young breed of today's up and coming drummers".